SEO report of safelain.com

SafeLain

www.safelain.com/

Error! The "meta description" is missing, the page has no summary description!


 Tasks

  • Make the site mobile device friendly.
  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.

 SEO

URL

Domain : www.safelain.com/

Character length : 17

Title
SafeLain
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
Missing doctype element
Encoding
Perfect! The character encoding is set: UTF-8.
Language
Error! No language localization is found.
Title
SafeLain

Character length : 8

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 36%

Good! The text / code ratio is between 25 and 70 percent.
Headings
H1H2H3H4H5H6
660110
Heading structure in the source code
  • <H1> SafeLain Technology Expiration Smart Labels
  • <H5> The biggest factor of food and medicine expiration is not time, but rather oxidation caused by high temperature and moisture.
  • <H4> Safelain Technology is able to indicate oxidation using an isolated pigment, found in beets and 9 other plant families
  • <H1> Current expiration date methodology is obsolete.
  • <H2> It's also confusing and unhelpful. A pack of medicine left in a car during the summer compared one stored in a kitchen cabinet with the same expiration date are exposed to very different environmental factors and will expire at different times.
  • <H1> American industries throw out $900 million a year of food
  • <H2> According to the Natural Resources Defense Council and Harvard Food Law and Policy Clinic, food past labeled expiration dates cost a family of four $1365-2275 per year. Most of it unnecessarily.
  • <H2> Much of this waste is due to the myriad of different and unclear types of expiration dates on food. Expiration dates on food were originally intended to protect consumers by assuring them that their food was fresh. Instead of freshness most consumers take it to mean a guarantee of safety. This is often not the case, and even if it was, it is ineffective due to the fact that temperature and humidity are more important contributors to food spoilage than time since packaging. *”The Dating Game” NRDC, and Harvard Food Law and Policy Clinic
  • <H1> Expired drugs make people sick
  • <H2> Either by prolonging disease by being ineffective or becoming toxic and adding on more symptoms. For example the American Medical Association reports that expired tetracycline can cause kidney disease
  • <H1> Never miss a beet
  • <H2> Oxidation cause products to expire. Betalain, the active ingredient in SafeLain Expiration Indicators, is a red antioxidant found in Beets that turns brown when it oxidizes. We calibrate SafeLain Expiration Indicators to expire at exactly the same time as your product.
  • <H1> Learn more about the oxidation process.
  • <H2> See our infographic and understand how this natural process works and how SafeLain use it.
Word cloud
  • expiration10
  • food9
  • safelain7
  • drugs7
  • oxidation4
  • expire4
  • time3
  • date3
  • different3
  • american3
  • dates3
  • consumers3
  • natural2
  • harvard2
  • policy2
  • clinic2
  • year2
  • sick2
  • cause2
  • reports2
  • disease2
  • throw2
  • past2
  • people2
  • same2
  • all2
  • expired2
  • pharmacies2
  • due2
  • read2
  • cost2
  • most2
  • water2
  • ineffective2
  • law2
  • tech2
  • applications2
  • found2
  • see2
  • specs2
  • current2
  • beets2
  • how2
  • medicine2
  • faq2
  • indicators2
  • process2
  • infographic2
  • technology2
  • temperature2
Keyword matrix
wordtitledescriptionsheading
expiration
food
safelain
drugs
oxidation
expire
Two Word cloud
  • expiration dates2
  • tech specs2
  • expiration date2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 2 images on this web page.

Alternate attributes for the following 2 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Technologies

Mobile optimization
Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 1000px wide display!
Deprecated HTML elements
Error! Deprecated HTML tags are used on this webpage. You should improve your website.
Deprecated HTML tagsOccurrences
<center>1
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Error! Deprecated HTML tags are used on this webpage. You should improve your website.
Deprecated HTML tagsOccurrences
<center>1
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
2,141 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
16
Number of source domains
4
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://code.jquery.com/jquery-latest.min.js
  • http://www.safelain.com/vanillabox/jquery.vanillabox-0.1.5.min.js
List of render blocking css files
  • http://www.safelain.com/styles.css
  • http://fonts.googleapis.com/css?family=Open+Sans:300,400,700
  • http://www.safelain.com/vanillabox/theme/bitter/vanillabox.css

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
File size of all javascript files combined
105.36KB
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
File size of all css files combined
20.81KB
CSS minifying
You can save 2.7KB (21% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
8.64KB
Gzip compression
Error! By using Gzip you can save 7.6KB (68% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
13
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://www.safelain.com/img/animationb.gifExpiry time is not specified
http://www.safelain.com/img/cexp.pngExpiry time is not specified
http://www.safelain.com/img/logo.pngExpiry time is not specified
http://www.safelain.com/img/logo_w.pngExpiry time is not specified
http://www.safelain.com/img/mban.jpgExpiry time is not specified
http://www.safelain.com/img/pllx1.jpgExpiry time is not specified
http://www.safelain.com/img/pllx2.jpgExpiry time is not specified
http://www.safelain.com/oxidation-infographic-final.jpgExpiry time is not specified
http://www.safelain.com/styles.cssExpiry time is not specified
http://www.safelain.com/vanillabox/jquery.vanillabox-0.1.5.min.jsExpiry time is not specified
http://www.safelain.com/vanillabox/theme/bitter/vanillabox.cssExpiry time is not specified

 Speed test – Images

File size of all images combined
1.70MB
Image optimisation
You can save 764.4KB (65% compression) by optimising the images below:

 Links

We found a total of 8 different links.
Internal links: 8

External links:

Link text (anchor) Link strength

Internal links:

 Website security

IP
70.39.248.227
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Order of Heading elements on mobile by position

  • H1 : SafeLain Technology Expiration Smart Labels, ( 0px from top )
  • H5 : The biggest factor of food and medicine expiration is not time, but rather oxidation caused by high temperature and moisture., ( 271px from top )
  • H4 : Safelain Technology is able to indicate oxidation using an isolated pigment, found in beets and 9 other plant families, ( 436px from top )
  • H1 : Current expiration date methodology is obsolete., ( 922px from top )
  • H2 : It's also confusing and unhelpful. A pack of medicine left in a car during the summer compared one stored in a kitchen cabinet with the same expiration date are exposed to very different environmental factors and will expire at different times., ( 1002px from top )

 Typos

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